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Resources > Events > How To Survive in Tough Times

What Participants Will Learn:

• How local businesses can survive and thrive by meeting the needs of consumers who want green products and services and who prefer to support companies that incorporate sustainability in their business practices (47% of all consumers would be willing to pay more for environmentally friendly products).


• Why sustainability is the pathway to business growth.


• About the "Triple Bottom Line" of sustainable development.


• How to turn risks into genuine business opportunities.


• How the shift in consumer values has become the model for operating a profitable business.


• About some of the most innovative and successful examples of sustainable businesses, ads and products.


• How to position your business for a strong future.

Date and Times:

• Friday, April 24, 2009:
• 8:30 a.m. Green Marketing 101 Workshop by Jacquelyn Ottman (seating limited)
• 11:30 a.m. Networking and Exhibits by event sponsors
• 12:00 p.m. Luncheon and Keynote Address by Jacquelyn Ottman

Cost to Attend:

• $150 for Workshop (seating limited)
• $40 for Luncheon and Keynote Address

Location:

Doubletree Hotel Tucson Reid Park
445 South Alvernon Way, Tucson, Arizona

About the Speaker, Jacquelyn Ottman:

Founder and president of J. Ottman Consulting in New York, Jacquelyn Ottman is internationally recognized as an authority on green marketing and eco-innovation. Since 1989, her company has helped clients gain the competitive advantage by developing and marketing superior new products capable of meeting customer needs with significantly less environmental impact.

Her book, Green Marketing: Opportunity for Innovation, is now in its second edition and has been translated into five languages. She has been a consultant to more than 60 Fortune 500 companies and had a major influence on the growth of the U.S. EPA's Energy Star program.

The principal organizer and driving spirit behind the Design:Green eco-design educational initiative, she sits on the Advisory Board of the Centre for Sustainable Design (U.K.), the Center for Small Business and the Environment, and the NYC chapter of O2, of which she is a past co-chairman. For seven years, she chaired the jury of the American Marketing Association's Special Edison Awards for Environmental Achievement. She was the Keynote Speaker at the 2008 Sustainable Brands Conference, the world's largest industry event related to sustainable business practices.